Resortmarketing is a call tracking application. Users can purchase a virtual number from Twilio. A forward number can then be set up for the purchased virtual number. Users can use an incorporated plugin to use the virtual number in any project.
The various properties of the calls can be monitored in the reporting panel. The app also has a billing system through which users pay for using the app.
The goals of the call tracking system were to:
- Track calls and call quality for lead generation purpose.
- Measure phone call conversions from different marketing campaigns.
- Determine the advertising network that yields the most calls.
- Make marketing more effective and follow up with the generated leads.
Technologies used for the project include: